Promoting Awareness - But Can't Read the Story

Autism_sleeves_0129

The green coffee sleeve was on my to-go cup this morning.  This illustration is just wonderful -- colorful and artistic. When I had the chance, I pulled the sleeve off and wanted to read the copy.... #FAIL. 

  • Reverse type on a lime background just doesn't work.
  • The font selection doesn't help either. 
  • Too much copy in a limited space.
  • Organization logo & website is lost.
  • Lacks a 'call-to-action'

This is a promotion for Autism awareness -- unfortunately the designer wasn't able to utilize the copy space to the organization's advantage.