Promoting Awareness - But Can't Read the Story
The green coffee sleeve was on my to-go cup this morning. This illustration is just wonderful -- colorful and artistic. When I had the chance, I pulled the sleeve off and wanted to read the copy.... #FAIL.
- Reverse type on a lime background just doesn't work.
- The font selection doesn't help either.
- Too much copy in a limited space.
- Organization logo & website is lost.
- Lacks a 'call-to-action'
This is a promotion for Autism awareness -- unfortunately the designer wasn't able to utilize the copy space to the organization's advantage.
